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| Peter McClelland |
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Design Works & Public Art |
05 2009 |
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| SuperBowl XLIV |
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SuperBowl 44 Logo & Style Guide |
2009 |
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| Icon Aircraft |
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Brand Identity & Design System |
2008 |
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| Be More Rounded |
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Public Art |
2004 |
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| I Gun Oakland |
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Apparel |
2009 |
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| Bart |
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Experimental & Interactive |
2009 |
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| NFL International Series |
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Style Guide |
2008 |
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| Spacial Relationships |
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Experimental |
2008 |
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| 2028 Olympics |
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Experimental |
2009 |
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| Papier |
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Environmental Art |
2005 |
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| Nike Sportswear |
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Interactive & Design System |
2008 |
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| Month Of May |
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Public Art |
2002 |
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| SuperBowl XLIII |
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Style Guide |
2009 |
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| OnLive |
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Brand Identity & Design System |
2009 |
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| Thich Nhat Hanh |
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Public Art |
2007 |
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| Suitelinq |
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Interactive & User Interface |
2007 |
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| CAC Grand Opening |
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Photography & Print |
2003 |
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| ExpressJet |
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Rebranding |
2008 |
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| RSS Screensaver |
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Interactive |
2008 |
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| Teachings Of Mom |
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Public Art |
2004 |
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| Status |
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Available For Hire |
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| Introduction |
Hlvtca is a collection of professional, personal, and public design works. The whole point of Hlvtca, aside from the obvious admiration for Helvetica, is to demonstrate the significance of design in our lives. A simple sticker on a light pole can be equally if not more powerful and meaningful as a full fledged branding system. At least I hope so.
Most recent experience includes 2 years as a Senior Branding Designer with Attik in San Francisco working with sport, automotive, and aviation brands. Prior to relocating to California, I was a Creative Director in Vietnam, ran my own Seattle based design studio, and over 4 years as a Senior Designer with Landor Associates. I'm aiming for that ideal space where my creative and strategic branding knowledge can sync well within a good team. |
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| Contact |
Email Resume Flickr 001 415 254 4750 |
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| SuperBowl XLIV |
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The identity for Super Bowl XLIV is bound to be one of the most dynamic Super Bowl logos in history. The logo capitalizes on the games unique aspect of duality. Two teams, AFC & NFC, fighting for the same ball, the same goal, and it all culminating to one moment. In unison with developing the logo for Super Bowl XLIV, an expansive Style Guide was developed including Logo Usage, Logotypes, Lockups, Design Elements and an in-depth Application Building utility.
Super Bowl XLIV takes place February 7, 2010 in Miami. |
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| Additional Credit |
Attik / Stu Melvin / Stan Zienka |
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| Icon Aircraft |
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Icon is a revolutionary amphibious sport aircraft with a mission to design amazing flying experiences. After years of development with some of the world's best aerospace engineers and industrial designers, Icon Aircraft has released the first of its line of sport planes, the A5. The Icon A5 is a bold yet elegant design that communicates beauty, performance, safety, and elegance. |
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| Additional Credit |
Attik / Paul Miller |
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| Be More Rounded |
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No real need for reasoning here. Posted 64 sheets, 17x11", onto a large square highway underpass.
This project was featured on the guerilla activism website Are You Generic? |
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| "I GUN OAK" |
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Obviously building on the whole I heart New York deal, but with a more realistic approach for Oakland, California. This concept is aimed to increase social awareness of the constant and unfortunate reputation of crime throughout Oakland... or it means you just like guns and/or killing people. |
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| Bart |
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Currently developing an 'alternative' Bay Area Rapid Transit map and design system. In it's current state, this new design removes the clutter and imperfections of Bart's existing guide. Along with the map, I intend to redesign the timetables and explore environmental applications throughout the San Francisco Bay Area. Bart's current map can be seen here. |
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| iPhone Applications |
This new map is featured in iPhone apps iBart & iBart Live, created and developed by Berkeley students David Hodge & Ian Leighton.
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| NFL
International Series |
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Once a year the NFL travels abroad. For 2008, the annual game was held in London’s famous Wembley Stadium. To promote both teams, and more importantly the NFL brand, a Style Guide was developed. The guide documented all aspects including color, typography, and imagery usage. |
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| Additional Credit |
Attik / Stu Melvin / Stan Zienka |
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| Spacial Relationships |
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Exploring the effects of color and form when objects are transformed and twisted into one another. This series appears in Attik's upcoming Noise 5. |
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| 2028 Olympics |
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Exploring possibilities for a San Francisco / Olympic design system. Primary mark signifies the iconic Golden Gate Bridge. It's form is derived directly from the Olympic rings. Photography builds further on the rings, focusing on the simple form's importance throughout all sports. |
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| Paper Wall |
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Moved into a new apartment with 30 foot ceilings... needed some kind of big ass artwork. Took two 15'x5' sheets of plywood, pasted prints, then slapped on random paints, stains, oils, etc. |
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| Nike Sportswear |
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Nike looked to create a microsite which not only paired consumers with limited edition gear, but to also connect users with like minded friends and collectors. |
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| Additional Credit |
Attik / Stu Melvin |
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| Month Of May |
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There's an old abandoned building in Cincinnati where I've seen several homeless people set up sleeping spots. The space is massive, lonely, and incredible blank. I wanted to do something meaningful for them... and sadly, this is the only thing I could think of.
Sixty-three 8.5x11 prints pasted on brick wall. The letters themselves are hand drawn with a thin sharpie pen through a stencil. |
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| Unison Folder |
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Custom folder design for Unison Agency. Intended for both internal and external communication. |
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| SuperBowl XLIII |
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The Super Bowl XLIII Style Guide included a vast range of logo-lockups, date and city logotypes, and a full design system which stemmed directly from the logo. The guide utilized these elements in creating a library of Design Applications for use by NFL sponsors, event signage, digital animation examples, and the decor of the stadium itself. |
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| Additional Credit |
Attik / Stu Melvin / Stan Zienka |
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| OnLive |
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Created by Rearden Labs & tech-icon Steve Perlman, OnLive is a truly ground breaking gaming brand. The identity communicates exactly what the brand delivers, technical, organic and continuously intriguing entertainment. The complete system included custom typography development, user interface, interactive, media device industrial design, print campaigns, and much more still in development. The entire OnLive brand culminates in an extremely in-depth Brand Guidelines. You can learn more about OnLive here. |
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| Additional Credit |
Attik / Paul Miller |
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| Thich Nhat Hanh |
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Hanh is a famous vietnamese zen buddhist monk, known primarily for his peace promoting poetry. These Hanh quotes were pasted nearby some of the city's many street cafes.
More About Hanh |
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| Suitelinq |
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Suitelinq is one of those typical in-room hotel entertainment services. But, they looked to branch out and redefine not only the interface, but the service itself. The proposed concept included a full message center, reservations, checkout, and a mobile version. |
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| Additional Credit |
Unison |
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| CAC Grand Opening |
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Created a full campaign, including design system and photography style, for the Grand Opening of Cincinnati's Contemporary Arts Center. |
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| ExpressJet |
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Examining the existing and future equities of ExpressJet. The full rebrand exercise included a revised identity, print campaign, and interactive. |
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| Additional Credit |
Attik / Paul Miller |
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| RSS Screensaver |
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For the 2008 holiday season, ATTIK developed an RSS screen saver. An organic clock of polygons unfolds each second, couple with customizable news feeds. |
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| Additional Credit |
Attik / Kyle Yugawa / Jacob Dolinsky |
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| Teachings Of Mom |
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Things my mom taught me. 8.5x11 prints pasted on a old stone wall. Also featured on Are You Generic? |
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